The engagement covers MMP-related technical review, backend updates, and game-side engineering to support reliable operation and future service development.

CosmoUniverse has begun a new technical collaboration with Ekkorr for Endless Frontier 2, known in Korea as 오늘도 환생 2.

The engagement focuses on reviewing and improving the game’s Mobile Measurement Partner integration, carrying out related backend updates, and implementing the necessary changes within the game itself. Through this collaboration, CosmoUniverse will help Ekkorr strengthen the technical foundation required for reliable operation, accurate service measurement, and future development.

Supporting a Long-Running Game Business

Ekkorr is a Korean game developer and publisher known for the Endless Frontier series and its experience in developing and operating mobile games.

Endless Frontier 2 continues the identity of the original title as an idle defense RPG built around continuous progression, hero collection, rebirth systems, strategic development, and long-term player engagement. As with any continuously operated mobile game, maintaining a reliable connection between the game client, backend systems, analytics platforms, and live service workflows is essential.

This is particularly important when a game is preparing for continued updates, user acquisition activities, marketing analysis, and long-term service growth.

Reviewing the Full MMP Integration Flow

In this project, MMP refers to a Mobile Measurement Partner—a platform that helps mobile game companies measure attribution, campaign performance, user acquisition, and in-game activity across marketing channels.

Ekkorr currently uses AppsFlyer as its MMP platform. Similar platforms in this category include Airbridge and other mobile attribution and marketing measurement services.

An MMP integration is not limited to installing an SDK inside a game client. Its reliability can depend on multiple connected technical layers, including:

• SDK configuration and initialization
• User identification and authentication flows
• In-game event tracking
• Revenue and purchase event reporting
• Backend-to-MMP communication
• Data consistency across platforms and services
• Release, testing, and validation processes

CosmoUniverse will review the relevant AppsFlyer integration and service architecture, identify technical improvement priorities, and implement the required updates across the backend and game-side systems.

By examining the complete data and service flow rather than treating each component separately, the project is intended to reduce integration uncertainty and establish a more maintainable technical structure.

What This Collaboration Brings to Ekkorr

For Ekkorr, this collaboration provides more than an external technical review.

CosmoUniverse will combine analysis with hands-on implementation, helping translate identified requirements and technical findings into practical updates across the game and backend systems.

The expected benefits include:

• Improved reliability and consistency of measurement data
• Clearer visibility into MMP-related technical flows
• Reduced risk of missing, duplicated, or incorrectly mapped events
• Better alignment between game-side and backend implementations
• Faster identification and resolution of integration issues
• A more maintainable foundation for future updates
• Reduced technical workload for Ekkorr’s internal development and operations teams

Mobile measurement data can influence marketing decisions, user acquisition strategies, campaign evaluation, and product planning. Improving the reliability of this foundation can therefore support not only technical operations, but also broader business and service decisions.

By working with a senior external technical team, Ekkorr can strengthen these systems while allowing its internal team to continue focusing on the game, its content, its players, and the future direction of Endless Frontier 2.

Why CosmoUniverse

CosmoUniverse works across the full technical structure of online and live-service games, including backend systems, game-side engineering, infrastructure, platform integration, operational tooling, and LiveOps.

This cross-functional experience is particularly valuable for projects such as MMP integration, where a problem that appears to originate in an analytics SDK may actually involve game logic, authentication, backend processing, event definitions, platform settings, or operational workflows.

Rather than reviewing only one isolated component, CosmoUniverse can connect technical architecture with implementation and service operation.

Our senior team brings extensive experience in developing, launching, and operating online games and live services across mobile, PC, console, and web environments. This allows us to approach technical reviews with both engineering depth and practical production awareness.

The goal is not simply to make an individual integration work. It is to create a structure that is reliable, understandable, maintainable, and ready to support the game’s continued operation.

Helping Game Teams Focus on What Matters Most

The same challenge faced by Ekkorr is shared by many game studios.

Modern game development requires teams to manage an increasingly complex combination of game clients, backend services, analytics platforms, attribution systems, cloud infrastructure, external SDKs, LiveOps tools, security requirements, and distribution platforms.

Each technology may be manageable on its own. The difficulty comes from making all of them work together reliably within a real production and live-service environment.

This is why working with experienced technical specialists can create significant value.

A senior technical partner can help a studio:

• Identify technical risks earlier
• Make clearer architecture and platform decisions
• Reduce time spent investigating unfamiliar systems
• Avoid repeated integration and operational mistakes
• Connect backend, game-side, infrastructure, and service requirements
• Move from technical review to implementation more efficiently
• Build systems that support both current operations and future development

In an increasingly competitive market, game studios need to use their time and resources carefully. More games and digital products are entering the market, while players’ expectations for quality, content, performance, and continuous updates continue to rise.

Teams are most effective when they can focus their internal expertise on what makes their product distinctive: the game experience, creative direction, content, community, and core business.

Working with a specialist technical team allows studios to strengthen complex supporting systems without losing focus on those essential priorities.

CosmoUniverse is pleased to begin this collaboration with Ekkorr and looks forward to contributing its backend, game technology, integration, and live-service experience to the continued development of Endless Frontier 2.

Studios facing similar challenges in backend systems, MMP integration, game-side technology, infrastructure, multiplayer, or LiveOps can work with CosmoUniverse through technical reviews, focused improvement projects, embedded co-development, or ongoing service support.